Soap is a constantly progressing industry with multiple brands trying to place their foot in the market. Fortunately, if your company is struggling to get into the market, this article will provide useful information to boost business.
Today, we are going to explore how improving the business image can help sales of custom-printed soap sleeve packaging boxes.
In this article, we will be discussing branding elements that should be considered while printing on the product’s sleeve packaging and what’s hot in the 2023 soap market.
Importance of Improving Brand Image
Having a good brand image helps any business grow linearly. It will increase your market share, attract new customers, lower marketing costs, and offer price elasticity.
A business image is the face of the products and services that are offered. People perceive it as a personality that is professional and respectful.
It shows the company’s aesthetic values and also exudes a sense of premium quality. It can also help in the long-term sustainability of any company.
THINGS TO CONSIDER
Consider implementing eco-friendly soap packaging ideas by using materials that are reusable, recyclable, made from recycled items, biodegradable, or compostable.
Branding Elements That You Should Place on the Boxes
Placing the right branding elements on custom-printed boxes can elevate the business to a new height.
It will make it easier for consumers to recognize your company, by trusting the business and building a long-term relationship with the business.
The most significant customizing elements that should be on the printed soap’s covered boxes include a logo, company name, tagline or slogan, product information, contact information, and social media handles.
Logo:
The logo is the company’s valuable element that should always be placed on the packaging cover, regardless of the product. Moreover, place it on the front side of the box to be seen clearly.
Current research shows that boxes with logos attract potential buyers, and have a positive impact on the company image. It also matters when people start recognizing the brand by its logo.
Brand Name:
Place the company name on the paper sleeve cover clearly in bold fonts. For new buyers who aren’t familiar with your business, a brand name will be helpful.
Also, continuously seeing a specific name can subconsciously attract consumers toward your business.
Brand Tagline:
Having a catchy tagline on the product’s covers is a plus point for every business. Almost all well-known enterprises put their tagline in their boxes.
One of the most trendy soap ventures has the tagline “beauty for everyone”. These taglines are helpful in targeting consumers’ emotions.
Color Pallet:
Use themed packaging that perfectly aligns with the business image. Having consistent color graphic usage helps build a strong image.
It will also help to increase a cohesive identity that stands out above other competitors. Moreover, specifying some graphics and typography for the business also builds a global image.
Product Information:
Building authenticity with the customers helps improve the business image. Clearly present your product information, such as ingredients used in soap manufacturing.
Placing product information on the custom-printed boxes can build transparency. It will help potential buyers to make their decisions consciously.
Some people are allergic to certain ingredients, so it’s a good idea to clearly mention product information on the wrapped boxes.
Contact Information:
Contact information builds trust and also helps consumers communicate their concerns with you.
Having the company’s contact information on the product covers ensures that consumers can easily reach you in case of any concerns.
Don’t forget to mention the business website address, email address, and contact phone number for the ease of consumers.
Do You Know?
The Pandemic showed consumer interest increased in using organic soap products that are skin-friendly, and using sustainable packaging played a big part in it. The graph below shows the growth of the organic bar soap market since 2020.
Social Media Handles:
In this digital age, growing online also contributes to any business’s sales. By having social media handles, enterprises offer consumers to share their experience in the virtual world. It will aid the business image and move forward to broader recognition.
In addition to that, it’s a great marketing tool that will not charge anything additional to add burden to a marketing budget. Moreover, adding all social handles on the cover isn’t necessary, but only well-known ones can work perfectly fine.
QR Codes:
QR codes can be useful for providing consumers with extensive information about your product. Some people are more conscious about the products.
They require extensive information that can’t be placed on the product directly. For these consumers, print the QR codes that are convenient for many purposes.
Use these QRs instead of social media handles that look trendy and attract a lot of young customers. The consumer will scan the code and directly reach your website or social media accounts.
Sum Up:
In a nutshell, brand image is a key factor that can make or break your business’s market value. While customizing a product has its own modern box style, adding branding elements boosts the overall performance.
Well, to cater to the product’s covering needs, team up with OXO Packaging Company. They have wholesale soap sleeve package covers in bulk ranges. Your company can work with them to get stunning boxes in a budget-friendly manner.